Communication 2.0 is transforming the strategy and skills needed to implement and execute effective communication practices with employees and customers. In the era of communication 2.0, there are two types of companies: those that understand how to take advantage of communication and those that suffer from performance.
Leaders in human resources, public relations, marketing, and employee communication are realizing that employees need a new set of skill tools to effectively manage internal and external relationships.
Here are three skills business communicators MUST have in Communication 2.0.
1. A great ability to initiate, build and maintain relationships. Communication 2.0 and the democratization of the media have raised the importance of relationships with clients, customers and employees. These stakeholders are converging: they are becoming the same person. Invest resources in cultivating these relationships.
2. The ability to listen and learn. The breakneck pace of Communication 2.0 means that employees must understand how to collect and weigh evidence and engage thoughtfully in conversations with stakeholders.
3. A deep understanding and appreciation of human behavior. Communication 2.0 demonstrates that the human factors associated with doing business drive change, innovation and collaboration. The media tools themselves simply amplify the best and worst of the human condition.
BaRENaked Communication designs customized solutions to help leaders understand the impact of Communication 2.0 on their business, redefine their communication strategy, and develop the skills of their workforce to meet the demands of an ever-changing marketplace. Learn more about our services at http://www.barenakedcommunication.com