The concept of professional home staging is not new. In fact, it became a popular marketing tool among West Coast real estate communities over 30
Category: Digital Marketing
How to use empathic marketing in your social media strategy
4 Ways to Increase Reach and Engagement on Social Media If you’re like 44% of people around the world, you’ve been spending more time on
Factors Affecting Marketing Strategy
Marketing strategies: Marketing strategy consists of some worthwhile plans that integrate the marketing objectives of an organization. The right mix of goals, policies, and action
Does social media marketing work or not?
Understanding social media marketing the right way can take time. Many of the social networking sites are a way to make new friends or talk
Marketing and Marketing Communications for Small and Medium Businesses: Important Forecasts for 2017
2016 ended with Americans exhausted by emotionally harrowing politics, stories of entanglements abroad, and violence at home. Companies have also struggled with modest economic growth
Zara – The use of ‘Big Data’ to create commercial value
“It is a fatal error to theorize before having data”. Sherlock Holmes (Sir Arthur Conan Doyle) …particularly because the advent of so-called “Big Data” makes
Charity Marketing or Marketing Related to a Cause: Pros and Cons
The holiday spending season is over and while retailers are crunching the numbers, so are nonprofits. Companies joining charitable groups as a marketing ploy began
Why do I need a Lead Magnet?
If you’ve been in business for an extended period of time and somehow involved in the online world, you’ve heard the term ‘lead magnet’ or
All about the MBA in Marketing
MBA stands for ‘Master of Business Administration’. In today’s job market, having an MBA degree is more likely than the highest level of business education
Create a strong online presence to make money
In today’s modern world, it’s hard to be a successful freelance writer without a strong online presence. Sure, you might get a client or two