You know you have a great product or service. You have the best sales staff to help your customers make an informed purchasing decision. You have the best customer support set up to help your customers with any questions they have after the sale, but what are you doing to market your product or service? Nothing really happens in your business to make money before setting up and implementing your small business marketing strategy.
Small Business Marketing Tip Number One
The first part of your marketing strategy should be knowing your customer. Take the time to think about why someone would want your product or service. You need to know what motivates your potential customers so that you can position your product or service correctly.
Small business marketing tip number two
The second part of your small business marketing strategy is maintaining consistency in your message and communication. They are current customers, and repeat customers are the most valuable customers you have. They have already done business with you and you have had the opportunity to develop a relationship with them. Make sure to stay in touch with them and let them know that you appreciate their business and also let them know when you have special offers or new products that they might like. Some tools that you can use in your small business marketing strategy to keep in touch are email, text messages, banner ads, social media posts and messages, updates to a blog or your website, and many more. Make sure to collect contact information from your customers and make them feel important because they are.
Small Business Marketing Tip Number Three
The third part of your business marketing strategy should be to use the media as much as possible and make some noise about your product or service. Get your business covered in as many news, radio, internet publications as you can to establish yourself as an expert or authority. Local news stations and print media are constantly looking for good stories to be a part of and talk about. Make sure you present your business with the audience in mind, not necessarily to promote your business. The sneaky part of your small business marketing strategy is letting them get the word out by delivering a really great story that they can report on.
Small Business Marketing Tip Number Four
The fourth part of your marketing strategy is making sure your customers can find you. In the fast-paced work we live in today, people are increasingly using technology to make their purchasing decisions. This includes the entire buying cycle, from researching to purchasing products and searching mobile currencies for local businesses. Statistically, a third of mobile searches are done with local intent, which means that people want to buy now. This means that if your business doesn’t show your mobile device through local searches or listings, you will likely be doing business with your competition.
Your marketing strategy should be about developing a relationship with your customers, this starts with your message and should continue long after the sale. With all the options that technology offers, getting new customers and staying in touch with them has become very profitable, so be sure to plan your small business marketing strategy.