When inspiration strikes, you can have a sleepless night. If the concept of a new podcast is keeping you up at night, you might appreciate these three steps you can take right now to create a winning podcast for visibility, influence, and self-expression.
The first step is to “see it done” before you start. Get a clear idea of how your podcast will fit into your world. Once you visualize your role in your business or in your life, you’ll be better able to make all the decisions necessary to create podcasts.
The next step is to be clear about your content strategy. Are you going to interview experts in your field? Are you going to share your own experience as a solo speaker? The easiest way to make a podcast go viral is to invite people. Each guest will share your show with their fan base, and this makes a podcast grow exponentially with the greatest of ease.
Once you’re clear on your framework and vision, you can start making a list of everything else that goes into creating podcasts. Here’s a quick list:
-Choose your microphone
-Choose your transmission company
-Choose your recording method (by teleconference, face-to-face)
-Create a square podcast logo displaying the name of your created show (ITUNES requires the dimensions of 1400 by 1400 pixels)
So there’s some work that goes into creating a podcast behind the scenes that you’ll need to take on, but the results are well worth it.
Create a Search Engine (Keyword) Optimization Plan
The last easy step you need to take is to create a search engine optimization plan. This may not seem logical, but as your podcast gets ready to be born, it won’t have many connections to other shows or websites. So the easiest way to find it is to choose a few keywords that describe the podcast.
For example, let’s say a podcast focuses on entrepreneurs and how to grow a business. The podcast creator should do keyword research so that as each episode is released to the world, the episode is categorized (named) with keywords that will help new listeners find the show.
Podcast audiences in general are exceptionally loyal and like to listen to four or five podcasts each week. The listening audience tends to download episodes of shows for events like commuting to work or taking a longer day trip. Make sure your episodes are roughly the same length per show.
And don’t forget to have fun! Happiness is contagious. Happy podcasting!