Businesses that simply assume that their regular customers will walk into their premises and yell “serve me” are gone. Border closures have left tourism and hospitality companies at New Zealand’s tourist hotspots literally begging the kiwis to fill the void.
To some extent, they have done so because New Zealanders who would otherwise have traveled abroad have vacationed within New Zealand due to limited travel options primarily due to the $ 3,000 quarantine fee upon return.
For many in the tourist hotspots, local tourism, as much as it is appreciated, is not enough to keep their heads above water, but those who are able to withstand the drought repeat it in an extremely important way.
If tour operators think they can take their clients on the trip of a lifetime, whether it’s jumping out of a moving plane, hiking on glaciers, quad biking, or bungee jumping and then no longer having contact with them again, then they will they are losing repeat business.
Each client is likely to know at least 100 people.
Those people are leads from repeat business.
To keep your regular customers, it is important to keep them informed. That means communicating with them regularly.
Communication is the key to any relationship; It fosters customer loyalty because without communication a relationship is doomed to failure.
An autoresponder allows you to send a ton of emails to the people on your list in one go for minimal cost.
You can reach potential customers from all corners of the world with just a few clicks, but until covid is a thing of the past, the domestic market needs to be nurtured and the key to this is an autoresponder.
It may be true that once a wish list item is marked, that’s all, travelers will try something else, but people visit the same place more than once; Take Queenstown as an example. The South Island resort receives an influx of visitors during the ski season. Many of whom are regular visitors to Queenstown. So it makes sense to keep current and past customers informed of upcoming events.
An automatic reply gives recipients the opportunity to opt out of receiving emails if they no longer wish to receive them.
It is the fear of missing something that prevents people from clicking the “unsubscribe” link and that is the goal of tourist activities; to give customers the experience of a lifetime, one they will never forget.
That old saying, “Don’t die thinking” will bring people out of their shell and that’s what tourism is all about. Selling experiences that will become the memories of tomorrow.