The first layer of content should, the part that establishes YOU as the expert, address the relevant issues as well as workable solutions that may need to be considered.
establishing a connection
When reading your content, the feeling that you really “get it” should resonate strongly. An authoritative voice offering trusted information and expert advice means you won’t seem like a complete stranger just out to make a sale.
Genuinely caring about the issues your visitors are experiencing while walking them through a solution can go a long way toward gaining a valuable relationship. you want to appear frank, honest and sincere.
Once that connection is made, getting them to move on to the next piece of content in your three-layer content marketing strategy should be an automatic response.
Now come the components of the various types of products that will ultimately make up the viable solutions you may be looking for.
This content layer presents the various options and varieties, if you will, of fixes available and, along with each, the pros and cons.
Although its content is still somewhat reserved, since it does not specify the choice of any particular product, it must respond to the demand for adequate ways to obtain adequate results. The visitor should feel safe enough with the information to the extent that they have gotten much closer to a solution.
Content layer connectivity
You can start to see how the content layers are building an interesting ecosystem to follow. The above paragraph would be part of the second layer of your content marketing strategy. Is it the main device? To eventually link to the last and third layer of content. Linking one to the other, as outlined above in sequence, is an imperative part of this strategy.
Now it’s time for the third layer of your content marketing strategy which ultimately reveals the possible options, without specifying any particular option.
You will now need a comparison page. The actual term is “competitor” comparison page. I use a compare page in a different way. Comparison pages can be built in such a way as to disparage or find disadvantages with competing products or services. This practice is not only shameless but also unethical.
Competitor Comparison Page
Our three layered content marketing strategy will ultimately drive the visitor to this page and the page itself does not have to criticize anyone’s site’s products or services that competitors are promoting.
What this comparison page needs is three or four of your top ClickBank products with their affiliate links. These items or services should be relevant to solving the problem of the visitor you are promoting. Let them choose the product they want to try from your selection of comparisons.
It’s pretty safe to say that if the prospect has made it this far through your three-layered content, you’ve most likely built quite a bit of trust in their eyes.
Everyone who lands on the comparison page may not buy your product. The thing is, these people are much more qualified as “targeted traffic” than anyone else who enters your content marketing system. Now you need to make sure that you use an email marketing program to stay in touch with news and upcoming offers, while staying completely relevant to why they became a subscriber.
Get the three-layer content marketing strategy right and only drive traffic. It works well with ClickBank or any sales promotion.