An online advertising agency is not just any agency. Although these agencies are founded primarily to help you with your marketing needs, they are also often established by highly talented professionals in the creative arts. They draw inspiration from your creative talents to do everything possible to make your business attractive to your target market in a profitable but highly effective way.
To choose the best out there in the industry, you need to ensure that the agency you are currently speaking with can offer the following.
Local presence
The best online advertising firms are those that have consolidated their experience in local areas or at least in the main cities of the country. This way, you will never have a problem meeting your creative company, no matter where you live.
Consultation
A good online advertising agency is one that voluntarily offers free consultations to potential clients. However, this query is not just for display. Marketers will not limit themselves to giving you vague or even misleading impressions or opinions about the work in question. They will tell you exactly what you need to know, which may include the following:
- List of services they can perform on behalf of clients
- Cost or price range of your services.
- Estimate completion time
- Basic scheme of plans or strategies.
- Number and type of specialists that will participate in the project.
Even early on, it would be nice if you had an idea of what you can and cannot expect from an online advertising company. It is important to make sure that the company is on the same page as you with respect to your goals.
Team
The best creative companies never assign a single marketer to any project, of its size, scope, or nature. At a minimum, there should be two people working with you on your campaign: an art director to handle all the required images and a copywriter to handle the text that goes with those images.
The bigger your campaign, the more people should be assigned to it. Even with the help of the best technology and equipment, a one-man team can only do so much and will likely take longer than usual to complete a project.
Collaboration
You should also make sure, preferably have it written on paper, that the advertising company will be more than willing to collaborate with you in generating ideas and plans for your campaign. They must be willing to review or modify what they have submitted to meet your expectations. Nor should there be unreasonable time limits for this process. Also, a clear process should be established regarding how often and how many updates you want to receive about each stage of your online ad campaign design process.
Lastly, a good online advertising agency will also do quality control and evaluation. They will take the time to monitor and measure the results of your campaign so that both of you can learn from the experience, and do better next time!