Where can real estate agents find content for social media marketing?

It’s Monday morning, you’re staring at your computer screen as you try to write your social media posts for the week. What should you post? Even a cat? Another inspirational quote? A link to your MLS listing?

Marketing messages must be consistent across all marketing channels. So instead of stressing about creating new content for social media, just look at the marketing you’re already doing and find easy ways to optimize it for social media. Did you recently send a direct mail campaign? Do you send a weekly newsletter? Are you running an ad in the local newspaper? All of these marketing pieces can provide great material for a social media post. By keeping your messaging consistent across all channels, you create brand consistency that helps build brand trust and recognition.

Below are some common print and mailed pieces that real estate agents use regularly and tips on how to place these pieces on digital channels.

Invitation to the open day

Create an event through your Facebook page to invite your followers to an open house. Then post a link to that event on Twitter, Google+, and LinkedIn. During open house, be sure to encourage people to follow you on social media.

Newly Listed or Newly Sold Postcard

Use the exact same images and messages from the postcard to create a blog post. Then share a link to that blog on your social networks. Interact with your followers by asking them what their favorite room is or ask them to guess how much they think the house sold for.

property brochure

Select one or two of the best photos from the brochure and put them on Instagram. Include a brief description (2-3 sentences) and some hashtags so that people who aren’t following you yet will find your photo more easily.


In the LinkedIn experience section, you can upload a digital version of customer testimonials in document and video form. You can also connect with past clients and ask them to leave you feedback directly on LinkedIn.

triple agent brochure

Almost all social networking sites have space for a bio or “about me” section. Instead of writing a new bio for each one, take the text from your brochure or listing presentation and modify it for each social network.

Don’t kill yourself trying to create completely original content for every marketing channel. Instead, take a basic message and optimize it for each channel. Not only will this save you time and sanity, but it will create brand consistency and repetition will motivate your target audience to take action.

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