As society evolves, we develop and think about new products. And as new products hit the market, we need to think of better ways to sell them. Thanks to the Internet, everything is different today than it was 50 years ago, for example. This has caused new types of marketing to emerge.
Regular marketing is pretty straightforward. You choose a product and define a specific sector of the population to target. Then you just do traditional ads. They may appear in television commercials, endorsement of celebrities, or through print advertising. You improve the main features of your product directly. And the result is often increased sales. Open and simply declare the good of your product.
Now that you understand what exactly article marketing is, it’s time for you to learn its advantages. Naturally, there are many benefits to each type of marketing. However, these are some of the most relevant:
- Article Marketing Can Be Cheaper Than Traditional Marketing – Article marketing is usually done by a team of people. Some make creative decisions, some write the articles and some pay attention to the statistics to know if the articles are working. However, article marketing is still much cheaper than shooting a TV commercial. Due to their nature, TV commercials are expensive to shoot and then expensive to show. Television still charges a lot of money per second on the air. Rather, articles are posted on websites and written for a few dollars.
- Articles can touch deeper topics: The problem with commercials or print advertising is how much content you can get into them. A printed brochure only contains a still image. And TV commercials are rarely longer than a minute. While both have shocking effects, they can’t really explain much. In a commercial or an image, you must concentrate on a single idea. On the other hand, articles can talk about some topics in a deeper way. Going back to the car insurance example, here’s the difference between traditional marketing and article marketing. A commercial could simply show how care is safe. You could even mention the manufacturing process or the safety specifications. But the article can really appeal to people’s emotions. Reading a 1000 word article on car safety will force you more to buy a safe car than a 30 second commercial.
- Articles can even drive more traffic to your website – A great side benefit of marketing articles is that they drive traffic. Usually, the main purpose of articles is to discuss the features of your product or service. However, because articles usually cover a topic in a useful and informative way, they can drive traffic to your website. Let us once again use the example of the safe car. Someone who is already interested in buying your car may end up with very helpful articles on safety. However, there are people who are only interested in car safety. If they search for information online and land on your article, you will have new traffic. And if after reading the article they are interested in your car, you will have new potential customers. Naturally, this never happens with traditional marketing, since not many people search the Internet for “safe commercial TV cars.”
You should know that articles are the main focus of article marketing. However, some companies use the same channels and people that they use for articles for other things. Some of the more common variations of article marketing are:
- Informative articles for websites.
- Experiential articles for blogs.
- Formal articles for press releases.
- Short and light articles for mass distribution by email.
