Use the right keywords.
The best way to rank for an eCommerce website is to use the right keywords. Site owners should spend time thoroughly researching keywords and shortlisting those that match their activities. Since long-tail keywords are more specific phrases that visitors are more likely to use, they can help websites rank high.
In fact, they can attract targeted traffic to eCommerce sites and increase your conversion rate. They should also consider user queries. Visitors are a bit specific, so they enter their queries when searching for what they need. That said, eCommerce sites should use keywords that consider a user’s search intent.
Include strategic keywords in the anchor text.
Anchor text is an effective way to boost the SEO of a site. Since e-commerce websites are sure to be full of links pointing to their web pages, businesses need to make the best use of their anchor to maximize its potential. Although they should look natural using anchors like ‘here’, you can add strategic keywords that you want to rank for.
The anchor texts must not have the same keywords so that Google does not penalize them. They should also add important keyword links in their product descriptions to direct visitors to similar product pages that they want to promote.
Don’t use duplicate content.
When it comes to eCommerce websites, duplicate content is serious business. They run into these problems because they deal with a multitude of product descriptions, which are often provided by sellers who may distribute their products to other websites. Therefore, e-commerce websites display product descriptions that are also seen on different websites.
Furthermore, duplicate content issues can also be caused by filter and category options, as filters can create different URLs with the same content. These issues can be addressed by referring to the article on this topic.
Write product descriptions that capture the interest of viewers.
Captivating product descriptions, just like compelling headlines, greatly affect a site’s conversion rate. For this reason, it is essential that they use their own product descriptions and not those of the manufacturer. This way you will be unique and captivating by using relevant keywords that make them more acceptable to Google.
Make the most of product images.
Images are very important for e-commerce websites. Sales of these stores skyrocket. Therefore, sites must have unique, captivating, and high-quality images. However, if you want bots to find you, images shouldn’t just look flashy. They also need to have strong SEO potential for Google Image search results to drive a lot of traffic to your site.
In addition, they must complete the ALT tag with relevant and unique keywords in a description.
See if the traffic converts into sales.
It is important to attract traffic to the site. However, what is more significant is converting this traffic into sales. E-commerce sites need to look at whether their repeat visitors also buy from them.
To analyze their traffic and find room for improvement, they should look at Google Analytics. In this way, they will know where their traffic is coming from, the devices they use, the visitors who are most likely to convert and the conversions generated through SEO, among others.