Social media has proven to be a phenomenal marketing arena for small businesses and sole proprietors. However, getting noticed on Facebook, Twitter, YouTube and other social networking sites is not always the easiest thing to do. Many people plunge into social media marketing full of enthusiasm, hope, and agenda, only to be quickly disappointed that none of their messages get attention.
It’s hard to make your marketing voice heard, on top of the millions of other tweets and posts that pop up every hour of the day. To take full advantage of the marketing possibilities offered by social networks, a message must engage, entertain and inform. One of the most effective ways to achieve those goals is through the use of animated videos.
Which is more likely to grab their attention in your own Twitstream: a bland 140-character post that produces yet another short, overused marketing blurb that links to more written content, or a tweet that contains a cool animated version of your message? of marketing? Face it, more often the animated video is going to win.
Animation is no longer just for tech geniuses with a flair for creativity. These days, anyone can make use of a few simple online tools to create an animated video that is totally unique to you and your brand in a matter of minutes, with no special knowledge or expensive software required. Better yet, perhaps, is that it can be posted to all of your social media accounts at the same time, saving you a huge amount of time during an already busy day.
One of the most compelling forms of animated video for use on social media are those that feature animated “talking heads.” These videos can be great for FAQs, training, short announcements, or even a humorous little movie to help brighten your customers’ day, which is always appreciated.
Some of the best and highest quality sites offer users a way to create their own social media animations, allowing them to choose from a wide range of character options (from cute kids to cuddly creatures) and use their own words to bring them to life. to your message. In many cases, these services are completely free. Additional customization is available for a very nominal charge and those options allow you to create your own custom characters. That means even if you want your video spokesperson to be your dog, you have the means at your disposal to do it quickly, easily, and effectively.
Once you’ve created great animated content for social media, the key to success is getting it out to as many outlets as possible. Don’t just post it on Facebook and Twitter. Put it on your website, add it to your emails, search for video sites specifically targeted at your audience. As you’ll quickly discover, this animated content for social media is much more engaging than bland content.