How much keyword density should you use?

If you’ve added content to your blog or website, you’ve probably wondered, “How much keyword density should I put on my website pages?” Before I help answer that question and for those who don’t already know, here is its definition. Keyword density is an indicator of the percentage frequency of a specific keyword being displayed on a single web page.

Using the right keywords is essential for great search engine rankings, but you shouldn’t overdo it. The right keywords should appear enough times to be relevant to the content and not appear overused. This often happens when a person tries to rank their page high for a certain keyword or keyword phrase or tries to inflate their AdSense payments by targeting high-paying words.

When you’re trying to determine the number of times you’ve used a specific word on your page, you can use this method. First establish how many words are in your content. You’ll want to omit any HTML code and just include the content of your article. The easiest way I’ve found is to use the built-in word count feature in Microsoft Word. You can find it in the tools tab.

Once you’ve figured out how many words there are, select edit in the toolbar at the top of Word. Now choose search from the dropdown menu. Once in the search popup, click replace. Now enter your keyword in the search and replace boxes. Then select replace all. Doing this will keep the words the same but will give you a count of how often the keyword appeared.

Once you have this number, you need to divide it by the total number of words that appear in the content. For example, if you have 200 words of content and your keyword appears 10 times, it would take the 10 and divide it by 200 to get 0.05. Now, to convert this number to a total percentage, multiply the results by 100 to get a final result of 5%.

You’ll want to convert your number to a percentage to find out if your page meets the recommended amount of keyword density for one page. Personally, I try to keep my keyword density between 2% and 5%. This amount has been a percentage of accepted number for keyword density and I try to never exceed it. However, due to the ever-changing search engine rules and algorithms, you should keep in mind that it is an ever-changing game.

Penalties for exceeding the recommended amount or using tactics like keyword stuffing could get your site rejected as a fake or spam website.

You should apply this lesson to all pages on your site. Also, you’ll want to remember that this rule should be applied to every set of keywords on your pages. Doing this takes a bit of work, but the rewards will be higher search engine rankings, better website exposure, and a higher level of income.

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