Do you know if your social media advertising is working or not? As a business owner, you probably have multiple social media accounts to increase your brand awareness online.
But does having these accounts and getting a few likes and shares here and there give you the results you want?
Here are 5 signs it’s time to take your social media advertising to the next level.
1. You get few likes or comments
We are talking about individual post likes, not page likes. When people interact with your posts, it’s an indicator that they like what you post. And the opposite means your posts have little impact. Therefore, “follower count” is not a complete metric; You can have a million followers, but if they don’t like, share, or comment on your posts, it doesn’t matter.
Look at the number of interactions generated by your average posts, including likes, shares, comments, and retweets.
2. Your advertising strategy is in the background
Take a few minutes and think about your strategy. Do you have long-term goals? Do you have short term goals? Is there a reason why you are using a certain platform? How do you plan to get more participation?
If you don’t have solid answers to these questions, either your marketing strategy is an afterthought or you don’t have any marketing strategy at all. You are floating, hoping for the best. Do not do this! Write what you want to achieve. Make a list of many long-term goals and some short-term goals. Discover which is the best platform for your brand and business. Have a summary of what you want to post ahead of time and how you want those posts to improve engagement.
3. Most of your posts are self-promotional
If you browse your brand’s new feeds, what posts do you see? Are they entertaining, informative, or conversational posts? Or do most of them feature your brand’s products or services?
If most of your posts feature your products or services, then you are losing audience. People don’t like being advertised all the time. Instead, take your social media marketing to the next level by getting personal and connecting with your audience.
4. You haven’t reviewed your tests in months
Advertising is data driven. What has worked in the past? No? Don’t repeat the same mistakes. Always check your social media analytics at least once a week.
5. Can you remember the last time you had a conversation with a follower?
Conversations will keep people visiting your page. It’s not enough to just post a link to a blog and be done with it. If someone asks you a question, be there to answer it. And if they comment, you should acknowledge them.
Recognitions and commitments will make your followers feel valued and appreciated. If you can’t remember the last time you had a conversation with a fan, you need to scale up and improve your marketing strategy.