With the proliferation of smartphones (iPhone 3G) and now SuperPhones (Android OS 4G), it has never been easier for consumers to connect to social media channels, surf the web, and shop online anywhere, anytime. any moment.
When an advertisement piques your interest, relevant and relevant information is immediately available on your SuperPhone. The new technology allows you to simply scan QR codes with an app on your smartphone and instantly connect to a website, video clip, phone number, or whatever online merchants choose to link to that QR code.
According to ComsScore’s new Mobile Metrix 2.0 report, US smartphone users stand out against desktop users on Facebook:
Super Phone: 441 minutes per month (7 hrs. and 21 min.) vs.
Desktop: 391 minutes per month (6 hrs., 31 min.)
Shared benefits
Mobile branding shares many of the same advantages as internet marketing. However, the first mover advantage (FMA) for marketers and businesses, as opposed to more traditional forms of media, is that the results of online and mobile marketing are measurable and trackable. Online marketers can now see the effectiveness of certain Internet campaigns, they can track who is accessing their website, the means of access and the duration of the visit. The consumer may be somewhat uncomfortable with this tracking feature, but marketers find the information invaluable in determining the effectiveness of campaigns and the measurable results achieved. In addition, although the cost of mobile and Internet marketing is considerably less than that of traditional media, it offers a local and global reach. Why spend tens of thousands of dollars on TV commercials that air in a specific region and language, when for a fraction of that expense, your mobile message would allow you to reach potential customers around the world 24 hours a day, 7 days a week, 365 days a year? On the other hand, your mobile client is always on the go, easily distracted, and very demanding. Speed of execution and a focused, relevant content strategy are critical to the short- and long-term success of your campaign.
Mobile website checklist:
– Create a mobile search plan
– Understand mobile search engines (Google Mobile, Bing Mobile, Yahoo Mobile, etc.)
– Add a click-to-call button and additional CTAs
– Create a mobile sitemap and keep your code clean
– Optimize browser for SuperPhone speed
– Install a sensor to confirm the device’s browser (iPhone, Android, Blackberry, etc.)
– Keep it simple with streamlined features (ie avoid flash intros etc.)
– Please note that the websites are designed to be viewed on a 20″ monitor vs. a 3.5″ HD SuperPhone
first move advantage
Recognize that the mobile device has become the main source of information and research for many global users. Only a handful of B2B and B2C businesses truly adapt their websites to mobile devices, so a mobile-friendly, search-optimized website is an indispensable component of any business development and brand marketing plans. business. If your site is not easily accessible, your target audience instantly leaves your site and enters your competitor’s.