More and more independent MLM business owners are using social networking sites like Facebook, Twitter, MySpace, and YouTube to connect with others. To help you get the most out of your social media efforts, here are some best practice examples developed by a reputable MLM company within the industry.
Be transparent, authentic and honest at all times. Those who mislead or make false claims are being dishonest at best and doing something illegal at worst. This type of behavior can jeopardize their reputation and that of the company for which they are distributors. On the other hand, if you are open and honest, you can build a loyal following.
Be relevant and credible. Add value by writing messages and posts relevant to the people you’re talking to. That is proving your value by sharing knowledge. Avoid obvious product promotions that would be considered spam.
Let people see you in a professional context and connect a face to your post.. A photograph of yourself is recommended. Avoid using branded images and logos, as this may violate the rules of the MLM company you are associated with.
It is recommended to use your full name to name your page. The use of logos of MLM companies may constitute a violation of the rules of conduct of MLM companies.
Business opportunity prospecting. When an online friend shows interest in the business opportunity, acknowledge her interest and tune out the conversation. Contact them privately.
customer prospecting. Apply the same principles as for the prospecting of business partners. Take the conversation offline.
Commercial and product claims. Some MLM companies do not allow business and product claims on social sites. However, it is acceptable and advisable to share your personal experiences with the products you promote.
privacy settings. Social networking sites like Facebook and Twitter allow you to manage your privacy settings. It is recommended that you only allow your friends and colleagues to see your profile, photos, feeds and updates. Please note that tweets and posts should not be solicitous in nature.
Cross lining. You may come across people in your social media experience who are associated with a different company or a different line of sponsorship within the same company. If this occurs, don’t use social media to argue or engage them in a long discussion. They both want to achieve success, but they may just be taking different paths.
Reputation. Social networking sites are a good place to build a reputation and make friends. Do it by offering value and following the best practices outlined above.