The advertising market is huge. Reports cover a wide range, but it’s safe to say that billions are spent on advertising annually. The latest reports indicate that almost half a billion dollars has been spent on the different forms of advertising for 2012.
Riddles and contradictions arise. Despite the sheer size of the market, most consumers seem to hate advertising, but it’s still something we can’t live without. Advertising pays for all the content that the media delivers for your use, and almost all the information we receive is supported by advertising revenue.
It may not be that you hate advertising, but it’s more than likely that the way messages are delivered is what you don’t like. Advertising is essential to the world of commerce, and what really matters is how the messages are delivered. Effective advertising requires delivering messages to the most appropriate and targeted people, and when they are most likely to react to messages.
One of the ways to deliver timely messages to the most targeted people is to go where they are most likely to be. But that can be difficult and requires a lot of mobility. One of the solutions is to have roadshow vehicles.
Roadshow vehicles feature advertising that moves. The messages are presented in the least intrusive way, but can still attract a lot of attention. These vehicles can be used as a mobile brand ambassador putting your product or service message in front of the right people at the right time. The options available for this type of advertising can improve its effectiveness while being more easily appreciated and may even be well received.
Roadshow vehicles can combine message delivery in various ways. Billboards that move and don’t stay static or in one place can be seen by a larger number of people.
• Technology is available to include audio and video messages in the middle to improve responses.
• The inclusion of Global Positioning systems can be used to track responses to ads in real time.
• The options that can be expanded as technology advances are almost limitless. Video messaging trucks or vehicles can reach any neighborhood, wherever and whenever you think is the right area and time to deliver your message.
• Vehicles can be used as a mobile showroom that can showcase much of your product or service’s capabilities, and can be more effective in getting your message where it matters most.
Mobile advertising has proven to generate twice the attraction of static billboards. Unlike static billboards, these messages can be moved whenever deemed necessary and can reach more people over the life of a campaign.
Not only is mobile messaging more profitable, but some studies suggest that mobile advertising has a 97% payback rate. It also appears that such a message is more likely to be created because they are less intrusive.