Typically, in a recession, people keep their old cars longer. Therefore, people know that they cannot afford to buy a new one because they have to take much better care of the one they have. So it would stand to reason that businesses like quick oil change and lube type businesses would be recession resistant.
Normally this would be true, however this recession has been a bit tougher than usual, and we are also coming off extremely high fuel and oil prices in the summer of 2008. So with all this known and with the business down for everyone Even businesses that once thought of themselves as “recession proof” sometimes business owners need to get a little creative.
And this begs the question; What can a fast-paced lubes and oils business do to increase sales during these turbulent times? Well, one thing they can do is expand their customer base. Instead of relying on customers coming to their facility, they should consider finding fleet businesses and going to them. How come you ask?
Well, it’s actually simple; the best thing to do is get some work trucks and install a couple of new oil tanks with hoses and a large used oil tank and then sell some large accounts that have fleets of vehicles, needing oil change services.
You’ll be able to save those companies money on their oil change needs and help extend the life of expensive equipment. By doing so, you’ll earn money by saving your fleet customers money and your clientele, while creating a new revenue stream. Please consider all this.