Before you start planning your marketing campaign, you must first assess the impression that your current and potential customers have of your daycare. Is it so well managed, reliable and successful? Do customers and prospects receive a consistent message each time, or is the message different each time new marketing material is produced?
Advertising and sales materials
Advertisements: newspapers, magazines, television, radio, telephone directories, community publications
Website of your day center
Direct mailers and flyers
brochures
newsletters
Printed materials, eg, curriculum, letters to parents, contact sheet, etc.
signs
Entrance to the door of your nursery
posters
Nursery exhibitors
Correspondence
letters
Emails
faxes
business letters
Bills
logo elements
school uniform
Anything else that bears the logo, for example corporate gifts and gifts you give to your customers and nursery prospects.
Here are some questions to ask yourself as you reconcile your daycare’s branding strategy and the current image you’re projecting:
- Does the communication fit the image you are projecting?
- Do the communications look alike or seem to come from 5 different nurseries? Are the following composites: colors, illustrations, images used, typeface/fonts, layout, messaging, copy style, logo?
- Are your communications engaging your customers?
Your daycare marketing message rivals every other communication that bombards your daycare customers and prospects every day. You need to ensure that your daycare clients and prospects receive only one or a maximum of messages from you instead of a different message each time. Isolate and update communications that are out of date or incorrect.