SEO, search engine optimization has been the backbone of many companies when it comes to their online marketing efforts. Those who want to carry out their search engine optimization in-house soon discovered that it required a lot of time and concentration, which would drain their valuable resources. Those who used internet marketing agencies soon saw a return on their investment.
Then, as a nasty joke, Google introduced its Pigeon update in July 2014, which made search engine optimization even more complicated than before. The new update was developed to make online searches more convenient for mobile users looking for a particular product or service. With your location active, Google can now provide you with the most relevant results in your local area first, which means businesses have had to include local in their search engine optimization services to ensure they are seen first and reach your target audience. local audience. with ease and comfort.
Let’s face it, SEO has become very complicated and time consuming, which is why so many businesses use the services of internet marketers, to free up their valuable resources for other important tasks within the business. There are a few things you need to know and do when it comes to local search engine optimization and make sure the services you’re paying for include them.
The first thing is to make sure you have a Google My Business listing. This is imperative, you will go directly to one of the best search engines with this simple setup that takes a few minutes. You must ensure that each section is filled out in detail and ensure that your address and contact information is accurate, which allows Google to identify your location without delay so that they can crawl your page and rank you in the search result for potential customers.
Next, you need to make sure your business is listed on all the other major online directory sites, like Yelp for example. Again, you need to ensure that each section is filled out in detail, making it easier for search engines to identify your business based on location and then rank it accordingly. This helps you reach a wider audience within your local area, ensuring that you improve your visibility in the future.
From here, you need to get your customers to give online reviews about your products and services or testimonials that you can add to your website. Reviews are a fantastic way to get noticed online for your local search engine results. Talk to your SEO expert to identify the best way to do this. It can be something as simple as when customers shop on your website, they receive an email a few days later asking them to rate your service or asking them to provide a review based on their experience.
A very important part of local search engine optimization is making sure to include your address and location on your website. Now, this may seem like a no-brainer and you’re already thinking you already have this on your contact page, but to ensure that each of your pages ranks effectively, you’ll want to include our location on each and every one of your web pages. for the best end result.
Links are another very important part of local search engine optimization services. Link building helps you reach your audience and improves your visibility with search engines. You want high-quality links from trusted sources that are relevant to your industry, they must be location-based to meet Pigeon’s update requirements.