Most authors sigh in relief when they finish their book. Then comes the amazing task of marketing the masterpiece.
You can choose the traditional route: give talks, write press releases, or sign books. Although it is good up to a point, your biggest sales come through online book marketing. Will you be successful in this field if you don’t know anything? A little something?
Use these 10 questions as a guide to find out which book you’ll want to research and invest in to further your best-seller.
1. Do you consider yourself a “newbie” on the net? “Aren’t you a technician?” If so, are you willing to spend some time and money learning the best ways to promote your book online through teleclasses, individual coaching, or group coaching? Some exposure to skills such as writing articles and submitting them to free ezines is needed.
2. What are your resistance to learning how to promote and market books online? Right now, write down some of your resistances to both marketing and network marketing. Perhaps the time to learn, the cost to learn, and the final cost to implement. Remember that smart people delegate and you can too.
3. Do you know the old adage of corporate insanity? Keep doing what you are doing and you will continue to get the same results! While we don’t want to change, Bill Gates says there will be two types of businesses in the 2000s: those that use e-commerce (see the non-technical sales letter here for the exact quote). Write down one or two goals or changes you are willing to make to sell more books online.
Three years ago his coach knew nothing! Caught and persuaded by clever friends and associates, she jumped on her doubts and created a business so successful that she can travel whenever she wants, as well as remodel her house and buy a new car.
4. Do you write two or three important marketing objectives on the pages of your organizer and look at them every day? Remember the payoff of these goals. You don’t just want to make money. You want to earn enough money so you can take the necessary vacations, send your kids to college, or buy that much-needed car.
5. Do you practice at least three “high-level” activities every business day for your main marketing goals? If not, start writing three each day in your organizer. Don’t get distracted by other projects until these three are finished.
6. Do you write your “high-level” activities on your organizer the night before, so you can start running in the morning? Let your subconscious work on your goals all night while you rest. No more worries and in the morning, you’ll be yelling, “Eureka! I’m excited about internet marketing.”
7. How disciplined are you to make your book a success? Remember that discipline is to stop doing what hurts you. How are you wasting your precious time, not doing what will give you great rewards? Write down one or two self-destructive habits that you are willing to quit 2-3 days a week. Remember the payoff: you’ll put your valuable information in the hands of more people who need and want it.
8. Are you easily distracted and keep pushing to get important things done for the next day, week, or next month? Treat your book like a business and learn about the wonderful rewards of being known to many as the smart expert, earning the money you deserve, and enjoying an easy path of income for a lifetime. Soon you will stop talking on the phone a lot and start depositing so many checks and credit card orders.
9. How much time are you willing to spend learning how to do online marketing each week? Once you learn a little, you will see the great results and how easy it is to implement this easy and fun way to share with others. Thousands and more online users are waiting to buy your book. They browse websites and sign up for free ezines to get the free information they need. The subject of your book will appeal to them, and it takes so little time!
10. Are you organized? Do you have all the parts you need to market and promote your book in archives that you can find in a minute? We waste more than 150 hours a year looking for important paper. After hiring my low-cost computing assistant at a local school, I cut my workload in half and can find anything in a minute because Erica takes care of all the files on my computer. More time to play, and that’s another advantage.
Bonus: How is your money, honey? Better to set aside marketing time and money each month. When the tough times come, you can carry on like the bunny. When you operate a business without this important tool, it will remain in kindergarten. As soon as I spent $ 200 to $ 700 a month marketing money, my book sales skyrocketed well above my investment.
Once you realize what needs to be done and are willing to take a small step, your book will continue to help yourself and others.
