During the inception of the Internet 2 decades ago, no one could have imagined the level of influence it will have on our collective lives. While it’s true that the opinion of a single individual doesn’t really matter, when it comes to the virtual world, a single opinion can catch fire like wildfire and spread across the globe in a matter of hours. This kind of growth was unthinkable at one point. However, the facts we see are right in front of us in the form of a myriad series of examples over the years.
The question is: “What is the factor that drives this kind of frenetic spread?” Social network.
With the advent of websites like Facebook and Twitter, it’s easy to imagine how ideas can spread. We are all connected and that is precisely what drives the appeal of digital marketing. In today’s world, it’s not enough for a business to simply look at its offline presence. With more and more people connected every day, it is virtually impossible to tell where real life ends and virtual life begins. Precisely for this reason, most companies try to tread carefully on the Internet.
However, it is now clear that most marketing companies need social media to function as much as they need real-world marketing. The reasons are obvious and range from low internet operating costs to quick time to market. Speed is essential. Markets can go up and down throughout the day depending on what factor captures the public’s imagination. So to capitalize on this kind of speed, the Internet is practically invaluable. Of course, almost no maintenance costs and low tax benefits are also very lucrative.
However, social influence doesn’t just end with marketing itself. Most of the decisions a business makes are now based directly on customer preferences. The reason for this is the advent of big data. We are now connected in ways that show our preferences directly. The arrival of the analysis of these decisions gives these digital marketing companies concrete ideas about what their next stock prices should be and who can be their next brand ambassador.
All in all, in today’s world, it is virtually impossible to be isolated from anything else with the invention of the Internet. While digital marketing makes use of this knowledge very profitably, there can be consequences if the same information is handled irresponsibly. Whatever the outcome, it is certainly true that digital marketing is the way of the future.
The question is: “How prepared are you for the future?”