You have to be creative to come up with the perfect marketing plan outline. You have to grow your customer base by marketing business information, raising awareness of product offers and benefits, and creating a brand identity. A marketing plan outline will help you find the key areas that deserve immediate attention.
Starting with an outline, you can prepare an effective plan in later steps. Nearly eighty percent of start-ups fail in their first year. Survival is winning and your marketing plan should focus on the deadline you need to have real sales by:
1. Present your products, services and business in the best light possible. Create a positive image among the people you meet. Spread knowledge among professional contacts through emails and professional social networking websites such as LinkedIn. You can also discuss your product and its benefits on these networks. People are more than happy to make suggestions for an effective marketing plan. You can also hire competent professionals to execute your marketing plan.
2. It’s a great idea to create stationery with product information. You need to have enough budget for this. People may not stick with business cards and brochures, but they’re happy to read about the products when you offer something useful, like a stationery item.
3. Visit a local print shop and order a car window sticker. You can create your own design or seek professional help. It will have the ‘marketing message’ and product information.
4. First, use the contacts you already have. Sort your contacts into various categories. Choose your own parameters and you can easily generalize the categories to outline your marketing plan.
5. Don’t underestimate internet marketing. Even if you don’t make sales through a website, online marketing can drive customers to your store.