When you first open a new business, one of your first concerns will be how to promote that business without overspending your small budget. There are many techniques you can use, ranging from newspaper advertising to social media marketing and more. One of the most effective techniques used by many small businesses involves the clever placement of small trade show displays. Although large units tend to be too expensive for a new business, smaller portable displays are often the perfect tool to grow your customer base.
Why portable screens?
The advantage of portable screens is that they have incredible flexibility. When you buy a small display, you can take it pretty much anywhere. The high degree of mobility makes it possible to use that same unit for presentations to potential investors or corporate clients, while also using it in your retail store to explain more about your product. Although many small businesses choose to use their small trade displays at an actual industry convention, it is not a necessary step to get the best value for your investment.
storefront signs
A display is useful for attracting attention in a variety of places. For a new retail store, you can help advertise your grand opening with a small advertising stand. Many malls will allow you to place a small banner right outside your store doors, helping to advertise a grand opening or special promotional opportunity. You can also use the display to promote your business from within the store. You can place it in the front window as part of the decoration, or just place it inside for visitors to see. This tactic is useful for storefronts of all kinds, from malls to freestanding buildings.
Trade show exhibits in a corporate setting
Companies without a defined showcase can also benefit from an exhibition. While it won’t directly drive traffic like a sign outside a store, it does, however, strengthen your brand by helping to introduce your company to other corporate circles. Place it in a conference room or other common semi-public space and enjoy the impression it will make on potential clients and new business partners.
in the convention hall
In addition to showcasing their unit inside the office, most startups find it useful to bring their portable displays to conventions. Most non-retail startups offer an innovative product or service, which is exactly the kind of thing that stands out at a show. By bringing a small booth to the convention, you can save money while making a strong presentation. Depending on your product, you may want to spend a little more to create a booth that really showcases it. For example, if your business has designed a new computer program, you may find it worthwhile to invest in some computers or other technology to help you show it off to visitors.
No matter how you use a display, if you find one that has a durable frame and is built with timeless style in mind, you can’t make a bad investment. The unit has many uses and can grow and change as your business grows and changes. Making a small investment now can help create success later.