If you’re a business owner, then chances are you’re always looking for ways to stand out from the crowd. Not just within your industry, but every other local business that offers a service. You can do this through community events, radio ads, social media, and a variety of other approaches. But one way to make sure people remember who you are and what you have to offer is to put something in their hands so they can easily remember what you offer. After all, contrary to what one might think, the use of paper advertising approaches is not dead and is still quite effective.
However, many companies send out advertisements and brochures, so how can you do something that will help you stand out from the crowd? Sure, you can offer a free gift, perhaps include a coupon or use foils and other graphics, but there’s another way to get the attention you want: by die-cutting. Better yet, those other items – foils, punched coupons, giveaways, etc. – can usually be incorporated with a die-cut mailer. So what are the benefits of using die-cut banners and marketing materials? Here are a few:
Die-cut flyers allow you to highlight images and designs so you can grab the attention of your markets and draw attention to your products/services.
· Make the pieces more fun and attractive to the recipients. You are only limited by your imagination and perhaps the options available from your designer.
Make the piece interactive. Whether it’s a unique design for a business card, a fun calendar promoting your company, a punch-out piece promoting your work, or any other type of shape that raises awareness for your company or cause.
Create dimensions with 3D die-cutting. Design a holiday card that gets people talking about your company. Whether it’s a dimensional tree, a bell, or perhaps something that represents your company, the right die cut can go a long way.
· Stand out from the crowd with non-rectangular ads. Why should you miss out on your hard-earned ad budget because you got mixed up with all the other vendors? Do something that attracts attention.
Choosing die cut is a great way to increase your effectiveness. Therefore, plan your layout carefully so that you can get the most out of your book. Do you have questions? Talk to a local marketing company and learn how you can integrate die cutting into your marketing approach.